Unit 4 Managing and leading people

Investigate the roles of managers and leaders in a changing environment and the factors affecting the performance of employees within organisations.

Specific topics include:

Managers

Leaders

Leaders vs managers

Changing Environment
 

Unit 5 Developing a business proposal

Performance outcome 1: Investigate potential business ideas.

Specific topics include:

Using mind-maps for decision making

Identifying products and target markets

Outlining resource implications

Selecting a business idea

Unit 4 Managing and leading people

Investigate the roles of managers and leaders in a changing environment and the factors affecting the performance of employees within organisations.

Specific topics include:

Impact of organisational structure on organisation performance

Factors affecting employee motivation

Factors affecting the performance of teams within organisations

Unit 5 Developing a business proposal

 Performance outcome 2: Develop a business proposal.

Specific topics include:

Researching, modelling and testing the business proposal

Using research findings to outline coherent marketing, operations, human resources and financial plans.

Unit 4 External exam 21^st January PM

Unit 5 Developing a business proposal

 Performance outcome 3: Present a business proposal to funding providers

Specific Topics include:

Producing materials to communicate the business proposal

Communicating with funding providers

Unit 8: Marketing communications
Performance outcome 2: Plan a marketing communications strategy

Specific topics include:

Target market characteristics

Message and channel Options

Marketing communications strategy

Unit 8: Marketing communications
Performance outcome 3: Develop a marketing communications mix

Specific topics include:

Existing business proposal information

Communication Material

Target market approval

Marketing communications mix

Performance outcome 4: Recommend a schedule of marketing communications

Specific topics include:

Schedule of marketing communications

New business proposal information

Revision