A person of fortitude practices patience when meeting obstacles. They do what is right, even when others criticise them. Fortitude allows us to overcome our fear and remain resilient in the face of obstacles.

All members of the Fulston Family show desire and determination to achieve success.

Being mindful is based on a shared belief in the benefits of diversity – the variety of backgrounds, abilities and viewpoints within your team. But it also means looking beyond differences. With mutual respect and mindfulness, you avoid labelling people in unhelpful ways. Instead, you celebrate the unique things that each of us brings – and capitalise on all that we have in common.

Integrity means being honest and having strong moral principles. A person with integrity behaves ethically and does the right thing, even behind closed doors.

Leadership is the ability of an individual or a group of people to influence and guide followers or members of an organisation, society or team.

Citizenship involves people working together to make positive differences to the society in which they live – locally, nationally and globally.